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Problem-Solving and Data AnalysisEasy–MediumA claim from a tiny sample

Problem-Solving and Data Analysis practice question

A café asked 10 customers to try a new flavour of ice cream, and 8 said they liked it. The café then advertised: "80% of customers love our new flavour." Which of the following is the best reason the advertisement's claim is weak?

  1. A. Only 10 people were asked, far too few to represent all customers.Correct
  2. B. 80% is not a real percentage.
  3. C. The customers were not paid.
  4. D. Ice cream flavours cannot be surveyed.

Answer: A. Only 10 people were asked, far too few to represent all customers.

A sample of 10 gives a very unreliable estimate.

Why the other answers are wrong

B. 80% is not a real percentage.
8 of 10 is 80%.
C. The customers were not paid.
Payment is irrelevant.
D. Ice cream flavours cannot be surveyed.
Surveys about flavours are perfectly possible.

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