Information and IdeasVery hardFinding weakening a website-design claim
Information and Ideas practice question
A company says that its new website design caused a 25 percent rise in online orders in the month after the design was launched.
Which finding, if true, would most directly weaken the company's claim?
- A. The launch month coincided with the company's annual sale, which had raised online orders by a similar amount in each of the previous three years.Correct
- B. Customers rated the new design highly in a survey.
- C. The new design was tested with users before it was launched.
- D. Orders rose on both the company's website and its phone app.
Answer: A. The launch month coincided with the company's annual sale, which had raised online orders by a similar amount in each of the previous three years.
If the sale alone produces a rise like this every year, the design isn't needed to explain it.
Why the other answers are wrong
- B. Customers rated the new design highly in a survey.
- High ratings support the design, if anything.
- C. The new design was tested with users before it was launched.
- Testing makes the design more likely to work; it doesn't undercut the claim.
- D. Orders rose on both the company's website and its phone app.
- A rise on the app too could point either way; it doesn't identify a rival cause.
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