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Information and IdeasEasy–MediumInference from a small fall and a large shift

Information and Ideas practice question

A café began charging 20 cents extra for takeaway cups. Takeaway sales fell only slightly, but the number of customers bringing their own cups tripled. This suggests that the charge ____

Which choice most logically completes the text?

  1. A. changed customers' behaviour far more than it reduced their custom.Correct
  2. B. drove most customers away from the café.
  3. C. ended the café's takeaway business.
  4. D. had no effect on customers at all.

Answer: A. changed customers' behaviour far more than it reduced their custom.

Sales barely fell; cup-bringing tripled. The charge shifted behaviour rather than losing customers.

Why the other answers are wrong

B. drove most customers away from the café.
Sales fell 'only slightly'.
C. ended the café's takeaway business.
Takeaway sales continued, only slightly reduced.
D. had no effect on customers at all.
A tripling of own-cup use is a large effect.

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