Information and IdeasEasy–MediumInference from a small fall and a large shift
Information and Ideas practice question
A café began charging 20 cents extra for takeaway cups. Takeaway sales fell only slightly, but the number of customers bringing their own cups tripled. This suggests that the charge ____
Which choice most logically completes the text?
- A. changed customers' behaviour far more than it reduced their custom.Correct
- B. drove most customers away from the café.
- C. ended the café's takeaway business.
- D. had no effect on customers at all.
Answer: A. changed customers' behaviour far more than it reduced their custom.
Sales barely fell; cup-bringing tripled. The charge shifted behaviour rather than losing customers.
Why the other answers are wrong
- B. drove most customers away from the café.
- Sales fell 'only slightly'.
- C. ended the café's takeaway business.
- Takeaway sales continued, only slightly reduced.
- D. had no effect on customers at all.
- A tripling of own-cup use is a large effect.
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