Information and IdeasVery hardInference about when a cover matters
Information and Ideas practice question
A publisher found that books with plain covers sold about as well in bookshops as books with illustrated covers, but far worse online, where shoppers see only a small thumbnail image. The most reasonable conclusion is that ____
Which choice most logically completes the text?
- A. a cover's effect on sales depends on how the book is seen before purchase.Correct
- B. illustrated covers reduce sales in bookshops.
- C. online shoppers pay no attention to covers.
- D. plain covers are cheaper to print.
Answer: A. a cover's effect on sales depends on how the book is seen before purchase.
Same books, different results in different settings: the setting — shop or thumbnail — decides whether the cover matters.
Why the other answers are wrong
- B. illustrated covers reduce sales in bookshops.
- In shops the two kinds sold about equally.
- C. online shoppers pay no attention to covers.
- Online is where the cover made the BIGGEST difference.
- D. plain covers are cheaper to print.
- Printing costs aren't mentioned.
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