16Hit1600
Information and IdeasVery hardFinding that weakens a claim about a cause

Information and Ideas practice question

A cinema claims that its new loyalty scheme raised attendance, since ticket sales rose 25% in the month after the scheme launched.

Which finding, if true, would most directly weaken the cinema's claim?

  1. A. The month after the launch coincided with the release of the year's most anticipated film, and ticket sales rose by about 25% at cinemas without any loyalty scheme.Correct
  2. B. Members of the scheme receive a free drink.
  3. C. The scheme was advertised on local radio.
  4. D. Ticket sales are counted electronically.

Answer: A. The month after the launch coincided with the release of the year's most anticipated film, and ticket sales rose by about 25% at cinemas without any loyalty scheme.

An industry-wide rise from a blockbuster explains the 25% without the scheme.

Why the other answers are wrong

B. Members of the scheme receive a free drink.
Describes the scheme, not its effect.
C. The scheme was advertised on local radio.
Advertising doesn't show cause.
D. Ticket sales are counted electronically.
Irrelevant.

More Information and Ideas questions

Not affiliated with the College Board. SAT is a trademark of the College Board.