Standard English ConventionsEasyIts versus it's
Standard English Conventions practice question
The company unveiled ____ new logo at the shareholders' meeting on Monday.
Which choice completes the text so that it conforms to the conventions of Standard English?
- A. itsCorrect
- B. it's
- C. its'
- D. their
Answer: A. its
The logo belongs to the company, so the possessive 'its' (no apostrophe) is needed.
Why the other answers are wrong
- B. it's
- 'it's' means 'it is' or 'it has': 'The company unveiled it is new logo' makes no sense.
- C. its'
- 'its'' is not a word.
- D. their
- 'The company' is singular, so 'their' doesn't agree with it.
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