16Hit1600
Standard English ConventionsEasyIts versus it's

Standard English Conventions practice question

The company unveiled ____ new logo at the shareholders' meeting on Monday.

Which choice completes the text so that it conforms to the conventions of Standard English?

  1. A. itsCorrect
  2. B. it's
  3. C. its'
  4. D. their

Answer: A. its

The logo belongs to the company, so the possessive 'its' (no apostrophe) is needed.

Why the other answers are wrong

B. it's
'it's' means 'it is' or 'it has': 'The company unveiled it is new logo' makes no sense.
C. its'
'its'' is not a word.
D. their
'The company' is singular, so 'their' doesn't agree with it.

More Standard English Conventions questions

Not affiliated with the College Board. SAT is a trademark of the College Board.