16Hit1600
Standard English ConventionsEasy–MediumPossessive vs. contraction

Standard English Conventions practice question

Which choice completes the text so that it conforms to the conventions of Standard English? The company announced that ____ new headquarters would open downtown next spring.

  1. A. it's
  2. B. itsCorrect
  3. C. its'
  4. D. their

Answer: B. its

'Its' is the possessive form (the headquarters belonging to the company). 'It's' means 'it is'; 'its'' is not a word; 'their' is plural and doesn't agree with the singular 'company'.

Why the other answers are wrong

A. it's
'It's' is the contraction for 'it is,' which would give you 'it is new headquarters would open'; the possessive form has no apostrophe.
C. its'
'Its'' isn't a word in English — 'its' is already possessive and never takes an apostrophe.
D. their
'Their' is plural, but the possessor here is 'the company,' a singular noun, so it takes the singular possessive 'its.'

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